Online Advertising: Cost Per Lead (CPL) and Cost Per Action (CPA)
Cost Per Lead (CPL) Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer. In a...
View ArticleOnline Advertising: Cost Per Sale
Cost Per Sale (CPS) is a Cost Per Action online advertising pricing model where the actual action is a sale. A publisher promoting the product or service of an advertiser via ad banners or email...
View ArticleOnline Advertising: Other Performance Payment Methods
Previously we talked about Cost Per Lead and Cost Per Action. Other Performance Advertising Payment methods include Cost Per Survey, Cost Per Order, Cost Per Engagement, Cost Per Subscription, Cost Per...
View ArticleOnline Advertising: Text Links
When we think Online Advertising we think Banners and Buttons. But Text Links are a very important part of online advertising, and even more now that Google and other Search Engines have developed the...
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